Client Presentation

Live Application 


  • Ideation
  • Initial Research
  • Use Cases
  • Surveying
  • Usability Testing
  • Features
  • Wireframing
  • Visual Design
  • User Interface Design
  • Development

About the Client 

Brooklyn Children’s Museum (BCM) is New York City’s largest cultural institution designed especially for families with exhibits and programs grounded in visual arts, music and performance, natural science, and world cultures.


Having an extensive collection of items and a large amount of space in its lower level, The Brooklyn Children’s Museum is looking to add a library. The library would be integrated in a couple of months and has a possibility to be apart of the Brooklyn Public Library system.

The next major goal for the Brooklyn Children’s Museum was limited screen time for children. Their purpose is to educate children through engaging experiences and not to take away from first engagement experiences.


Brooklyn Children’s Museum at the Library would expand on the learning experiences of the children who visit the museum and create a lasting and engaging platform to extend child development and literacy.  

User Research

The outcome of the client meeting went as followed:

  • 80% of people surveyed previously are from the Crown Heights Area in Brooklyn.
  • 120-year-old museum and has a permanent collection of cultural objects.  
  • Known for begin diversity in the community hub for Central Brooklyn.
  • Age group (most popular) would be 9 months – 9 years old. 
Brooklyn Children's Museum at the Library
Initial Research

Target Audience 

The mission of the museum is to cater to children ages 3-9 years olds making this demographic their target audience. As a result, a direct secondary audience would be parents or caregivers of children in that group.


The main purpose of conducting a survey was to gather the interest of a library coming to the museum. In this idea, the questions would be focused on the engagement of reading with children who visit the museum.

The major challenge when conducting the survey was whether or not to survey the children. Since the purpose of the library is to garner the interest of the children, it seemed logical to get their authentic feedback. However, there are ethical reasons and restrictions when it comes to interviewing children that may have been difficult for the museum to clear with the time frame we were given.

Interview Questions

  • What brought you to the museum today? How did you hear about the museum?
  • What is the age range of the child/ren you brought today?
  • What exhibits have you seen already? What exhibits are you looking forward to?
  • How often do you visit the museum (per year)?
  • How often do you read to your child? Name some of your child/ren’s favorite books.
  • What reading level is the child/ren you brought with you today?
  • What parts of the museum would you like to see expanded?
  • Have you felt that the museum could do more to involve parents?
  • How do you feel about the engagement of the museum with children?

User Survey

Discovery Feedback 

Survey Results Chart
Survey Results Chart


BCML Initial Wireframe Sketches
Initial Wireframes

Final Design 

Designed Screened and User Journey Map

The final design of the application incorporates the bright colors of the museums brand and include a large icon/button navigation. This design system allows users of different ages (7 years old and up) to use the app.

Landing Page  Home Page Exhibit Page

Ages Page  Books Page  Books Details Page


The screen journey below shows how users would navigate from screen to screen within the app.

How users would navigate the BCML app



Brooklyn Children's Museum at the Library Tablet and Mobile Phone Screen
BCML Tablet and Phone Screen
Brooklyn Children's Museum at the Library Mobile Screens
BCML Mobile Screen